On the Plains of Moab Blog
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May 18, 2013, 11:00 AM

Just Do It!



Let me see if I can remember how to write a blog entry.  No more blues.  I'm back!  We are are continuing our series in the Sermon on the Mount tomorrow.  The topic is about being "Salt & Light."  That's what Jesus calls us to be to the world.  We will explore those two metaphors in the sermon.  I was going to open in a kind of cheesy way, but thankfully, I opted to do it here instead.  I was going to begin by talking about slogans and mottos.  We see this quite a bit in the commercial world.  When companies wan to sell their product, they come up with a catchy slogan that captures the spirit of their product.

For example, Nike's "Just Do It."  Captures their spirit of adventure and getting down to the business of life.  Don't sit on the sidelines -- just get out there.  Just do it!

Apple came up with "Think Different."  Obviously a slap in the face of Microsoft!

Metro-Goldwyn-Mayer's memorable Latin phrase, "Art for Art’s Sake" seems to say it all.  Art is good enough and sweet enough in its own right.  We watch movies for the sheer entertainment value of the experience.  Everything wlse that comes with it is icing on the cake.

Walmart: "Save Money. Live Better."  Enough said?

The Olympic Games: "Faster, Higher, Stronger."

Lexus: "The Pursuit of Perfection."

The United States Marine Corps: "Semper Fidelis" (Always Faithful).

These slogans describe a way of life that points to their product.  With Jesus and the Sermon on the Mount, he uses two memorable metaphors that speak volumes.  "You are the salt of the earth" and "You are the light of the world. A city set on a hill cannot be hidden." (Matt. 5:13-14 ESV).  This describes not just a way of life.  It is the way of our life.

That's what we're up to tomorrow.  Aren't you glad I didn't go cheese for the opening tomorrow?


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